Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Apple is accelerating the rollout of a software update that will implant artificial intelligence into its virtual assistant ...

Most of the hype around the iPhone 16 has revolved around its Camera Control button and extensive AI features. However, the ...

Clearly, investors are betting that Apple's new AI iPhone will reinvigorate sales and lead to earnings growth. If you believe ...

Apple's bringing physical buttons back from the dead, giving the iPhone 16 fast access to camera controls, customizable ...

The iPhone 16's new camera control button, similar to a DSLR, is generating buzz despite Apple Intelligence features rolling ...

Ahead of the pre-orders for iPhone 16, Apple released three ads about Apple Intelligence features. However, these features ...

The new AI iPhone is officially available in Apple stores, hitting shelves in almost 60 countries around the world on Friday ...

Macworld Even if you’re not planning to buy one of the new iPhones, your existing iPhone (XR and later) can now get a bunch ...

The free update enabling the first set of features in Apple’s suite of artificial intelligence became available Thursday.