Apple is refuting rumors that it ever let advertisers target users based on Siri recordings in a statement published Wednesday evening describing how Siri works and what it does with data. The section specifically responding to the rumors reads: Apple has never used Siri data to build marketing profiles,

The "Hey, Siri" data that was (is) being gathered by the many millions of iPhones around the world was (is?) not being sold by Apple, the company claims. Do you believe?

Apple said Wednesday that it has never sold the data collected by its Siri voice assistant or used it to create marketing profiles, just days after settling a case in which it faced such accusations.

Apple says that data collected by Siri has never been sold to advertisers or used to build a marketing profile of its users. Instead, the company argues that its virtual assistant has been “engineered to protect user privacy from the beginning.

Apple recently agreed to settle a lawsuit claiming it shared accidental Siri recordings with third-party companies for marketing purposes.