Amazon sellers now have access to an AI assistant designed to help grow their business by answering questions about their metrics, and later, helping to

Amazon.com Inc. today announced it’s rolling out a generative artificial intelligence assistant dubbed Project Amelia for independent sellers to provide answers, advice and tools to boost their productivity and sales.

Amazon has launched an AI-powered chatbot service to assist online merchants manage their businesses. Codenamed Project Amelia, it builds on generative AI technology to answer a range of questions, from how to prepare for the holiday shopping season to suggesting the wording of product listings.

Dharmesh Mehta, Amazon VP of Worldwide Selling Partner Services. (GeekWire File Photo /) Amazon is launching a new AI-powered selling

The retail giant is also releasing an AI video generator for making product ads and a chatbot assistant for third-party sellers.

Amazon generative AI improving “More Like This” One of the features that polarized buyers was the “More Like This” suggestion panel. It was rather rudimentary and suggeste