Shares in the videogame engine developer caught fire on Thursday after a cryptic social media post by Keith Gill, the online investor better known as Roaring Kitty.

Unity Software stock is rising after a post from Keith Gill that may or may not have anything to do with the company.

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Unity Software (U) shares gained 9% after a large block trade. Social media buzz increases with positive posts.

Unity Software (U) stock is rallying today, after Roaring Kitty's latest social media post seemed to reference the company

The return to social media of Keith Gill, also known as Roaring Kitty, thrust original meme stocks AMC and GameStop back into the spotlight in 2024.

Despite a lack of any real news, Unity Software (U) is up by 17% in pre-market trading on Thursday. It appears to be a result of the latest tweet from Keith Gill, an investor who also goes by “Roaring Kitty.

Unity Software (NYSE:U) shares jumped more than 8% in premarket trading Thursday following a block trade of 1.32 million shares valued at $29.7 million on Tuesday night. Social media activity surrounding the company has surged,