Initial negative responses were around concern about AI-generated "slop" that already litters Facebook and that Meta would be directly feeding into the feeds itself. The more prominent backlash came as people discovered the accounts describing themselves as actual people with racial and sexual identities.

Meta still has plans to use AI to drive engagement on its platforms, though. On Friday, images of Instagram accounts labelled as “AI managed by Meta” began circulating on social media platforms. But following online backlash,

AI-generated user accounts are the new normal for Instagram and Facebook parent, Meta. Here's how AI influencers and artificial accounts are evolving.